They should only let their imagination run wild and state ideas. He does not analyze or discard any idea. Therefore, the value of the product is increased to the customer. All ideas are acceptable. Is there something that does not contribute value? This is assisted by designing and viewing products as assemblies or modules.
A value analysis exercise can deliver this. Creativity the brainstorming session The objective is to find a better way to do the main function. Is there a standard part that can do the function?
They do this in order to reduce their costs not only in product development, but in all areas of the business, particularly production.
The group may choose different secondary functions to realize the main function.